Facebook has unveiled a new logo and changed its name to ‘FACEBOOK’ in what is seen in some quarters as a desperate attempt to rebrand itself.
The social media giant claims that the change is ‘a way to better communicate our ownership structure’.
Facebook ’s Chief Marketing Officer, Antonio Lucio, announced the change in a blog.
He wrote: “We’re updating our company branding to be clearer about the products that come from Facebook.
“We’re introducing a new company logo and further distinguishing the Facebook company from the Facebook app, which will keep its own branding.”
The new branding changes Facebook to FACEBOOK, and sees the distinctive blue design to a new multicolour alternative.
This new branding will appear not only on the Facebook app, but also across several other Facebook-owned services, including WhatsApp, Instagram , Messenger and Oculus.
Lucio added: “This brand change is a way to better communicate our ownership structure to the people and businesses who use our services to connect, share, build community and grow their audiences.”