Will Smith and Wife (source: Insider)
Will Smith and Wife

Hollywood couple Will Smith and wife Jada Pinkett Smith have announced the start of a new multimedia company.

Concise news understands that the Will and Jada made the announcement of the outfit, called Westbrook Inc in a statement on Wednesday.

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The statement reads “We are so excited to announce this new venture and fully immerse ourselves in all areas of the media and entertainment space”.

“With our incredible team of family, chosen family, and longtime business partners, Westbrook Inc.’s mission is to spread positive ideas, art, and products that entertain and empower the greatest number of lives, inspiring the next generation of artists to do good in the world.”

“Westbrook, Inc. will encompass all forms of visual content. The company will house the Smith family’s existing projects as well as new ventures. This includes short and mid-form digital content, traditional television shows, and movies”

Westbrook Inc. will serve as the parent company for most of the couple’s existing media studios.

Recall that the Smiths’ Overbrook Entertainment studio celebrated its 20th anniversary in 2017.