As Saudi Arabia loosens decades-old restrictions on entertainment, US rapper Nicki Minaj will perform in the ultra-conservative kingdom.

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The news has triggered a storm on social media as Minaj who is known for her profanity-laced lyrics and raunchy music videos, will perform in the western city of Jeddah on July 18.

The announcement was made by organisers of the ongoing Jeddah Season cultural festival announced on Twitter on Tuesday.

The headline act, to be televised on MTV, will also feature British musician Liam Payne and American DJ Steve Aoki, local media reported.

The tweet reads : “She (Minaj) is going to be actively on her social media, she’ll be posting right from the stage in Jeddah and at her hotel in Jeddah,” Robert Quirke, an event organiser, was quoted as saying by the Arab News daily.”

“Everyone is going to know that Nicki Minaj has landed in Saudi Arabia.”

“She is going to go and shake her backside and all her songs are about sex… and then everyone tells me to wear the abaya. What the hell!” one woman said in a video posted on Twitter

The performance in the kingdom, which forbids alcohol and has a strict social code, comes as Saudi Crown Prince Mohammed bin Salman pursues a sweeping liberalisation drive that has led to new cinemas, concerts and sporting extravaganzas.

Saudi Arabia is boosting entertainment that allows citizens to have fun, in what some see as an attempt to blunt public frustration over an economic downturn and high youth unemployment.