The news came courtesy of the journalism nonprofit Poynter, which has fact-checking efforts of its own, reports Mashable.
It sounds essentially the same as what Facebook has been doing since shortly after the 2016 US presidential election. Any post that could be hazardously false will be sent to the same place as their Facebook counterparts, with fact-checkers deciding whether or not to reduce their reach or not.
On Instagram, posts that get flagged as false will stop showing up in the Explore tab and in the results of hashtag searches. An Instagram spokesperson told Poynter that it can take “automatic action” against false images shared on both Facebook and Instagram.
Facebook’s fact-checking efforts have not been universally well-received since they started in late 2016. Popular fact-checking resource Snopes publicly split with Facebook earlier this year, months after a former Snopes employee said Facebook’s efforts were more akin to a PR stunt.
The company also set up a “war room” to combat disinformation campaigns during U.S. midterm elections in 2018. The room had been emptied out by late November, but Facebook has continued to at least nominally fight disinformation ahead of elections in other countries.