Game of Thrones star Jason Momoa (aka Khal Drogo) has shaved off his famous beard, surprising many fans of the hit HBO show.
The 39-year-old Hawaii-born actor has had a beard since 2012, with this marking the first time he’s been clean-shaven in about eight years.
Turns out, Momoa cleared his facial hair for environmental reasons, specifically to raise awareness about plastic pollution. A video promo posted to his Instagram on Wednesday for a new range of recyclable canned water shows the actor shaving off his beard in the desert.
In the spot, he talks about how we can help save the planet by switching to drinking water out of aluminum cans rather than plastic bottles.
He also added a lengthy caption to his Instagram post. “I’m SHAVING this beast off, It’s time to make a change. A change for the better…for my kids, your kids, the world.” It continues: “Let’s make a positive change for the health of our planet. 🌎 Let’s clean up our oceans 🌊 our land ⛰. Join me on this journey. Let’s make the switch to infinitely recyclable aluminum. ♻️♻️♻️”
The advertisement was reportedly produced by Ball Corporation, a company that specializes in metal packaging. However, it’s not entirely clear what Momoa’s involvement is, based on the video alone.