Ace Nigerian comedian Bright Okpocha, better known as Basketmouth has revealed why stand-up comedy is gradually dying in Nigeria. The talented comedian said the gradual decline of the art form is because many upcoming comedians have failed to hone their skills beyond the demands of a one-minute Instagram video.
He made this known on Thursday while speaking at the Viacom International Media Networks Africa (VIMN Africa) forum held at Social Media Week (SMW) Lagos.
Speaking on the theme, ‘Music, Content and Consumer Experiences…Changing The African Narrative’, Basketmouth urged comedians to improve their content for stand-up comedy.
“There’s nothing like a good joke,” he said.
“A joke can always be improved and even I often share some of my jokes with fellow comedians and they tell me it is okay, but they later tell me how to make it better.
“Doing skits on social media is very different from performing on stage. There is no filter on stage.”
Basketmouth urged budding comedians to employ more creativity in creating quality content that will satisfy the expectations of their target audience.
He said: “While it is good for us to evolve, we have to remember to make content that has substance. We need to understand our target audience and what they need. Create content that is buyable. All you need is good content and it will sell by itself.”
The ace comedian also advised upcoming acts to create a large fan base for themselves before they seek out brands for showcasing opportunities.
The panel session, which had about 100 people in attendance, was moderated by Folu Storms, MTV Base video-jockey. It featured contributions from Steve Babaeko, CEO of X3M Ideas Limited, and Ayeni Adekunle, founder of BlackHouse Media Group.