Samsung foldable phone/Reuters

After years of rumors, Samsung’s foldable phone is slowly turning into an actual product.

The company showed a prototype of the device in November, and now at CES, a company exec revealed that it will be launched in the first half of this year.

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This was revealed by Samsung’s director of Product Strategy and Marketing, Suzanne de Silva during a chat with Digital Trends at CES, confirming that the foldable phone is coming in the first half of 2019.

Previously, Samsung’s best estimate was sometime in 2019, which, together with a rumor that the company hasn’t even decided on a final design for the foldable phone, did not instill optimism.

De Silva also commented a bit on Samsung’s reasoning behind this unusual device. She says people want a bigger display, which is why the bezels on phones are getting thinner and thinner. “That’s the reason we created the Infinity Flex, so that we can give consumers the biggest display,” she told DT.

Many things about the foldable phone are still unknown, including pricing, specs, and even its final look. But inch by inch, Samsung is getting more serious about it.