Instagram has announced three new features that make it easier to buy and sell products on the platform.
The new updates include:
A new collections feature that lets you privately save links to products you might want to buy in a dedicated “shopping” section.
Shoppable product tags for video posts. This lets companies link out to specific products that appear in their videos. A similar feature for image posts was added in September.
A redesigned “shop” section for business profiles that makes it easier to buy specific items.
The app also added shoppable tags to Stories and dedicated shopping channels for Explore in September. The company is also rumored to be working on a dedicated shopping app.