Film producer and marketer, Showemimo Olu Paul, said that only ingenious creativity can uplift the Nigerian film industry to meet the competition in the global space.
Showemimo, the director of Wemimo Films Production, said this in an interview in Ibadan.
He said: “There are lots of contents being released day in day out in Nollywood, but only a few will stand the test of time; people respect true creativity and it takes time to create content that would be widely accepted.
“Good contents will fetch film practitioners huge money but it takes time and effort to make it happen; such does not happen overnight.”
He, however, enjoined young film practitioners to be dedicated to quality and excellence, noting that hard work pays on the long run.