Streaming giant, YouTube, has struck a deal with Eventbrite that will show tour listings right below videos from Official Artist Channels.
Fans just need to tap a “tickets” button on a listing and they will go directly to Eventbrite to purchase a spot at the show.
The experience will be familiar for those who have used YouTube’s Ticketmaster tie-in, but this promises to expand the number of artists — YouTube covers about 70 percent of American ticketing.
The Eventbrite option is currently available only in the US.
YouTube does promise to add more artists and venues to its ticket solution in North America, though, and international expansion is on the cards.