Facebook on Wednesday announced its plan to revive the pioneering MTV reality show “The Real World” as its secret weapon to lure viewers away from YouTube.
The social media giant said it was also trying to harness the formidable online power of the “cute kitten” factor with a new show called “World’s Most Amazing Dog” on its new Facebook Watch platform.
Users who think their pooch is cute enough to be a contender can enter audition videos from their phones, it told TV executives at MIPCOM in Cannes, the world’s top entertainment showcase.
facebook’s head of video Paresh Rajwat said Facebook Watch — which began to be rolled out in the US last year — was now available across the world, with “the time people spend on it increasing by 14 times since”.
“The Real World” was one of the first “social experiment” TV reality shows when it aired in 1992, spawning others like “Big Brother”.
It turns on the moment when “seven strangers put together stop being polite and start being real,” said Facebook’s content and strategy chief Matthew Henick.
Three versions of the new Facebook variant of the show will be launched simultaneously in the US, Mexico and Thailand.
Users will be able to “co-watch with their friends and interact with the contestants”, stealing a march on its internet rivals, Henick told the gathering in the French Riviera resort.