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YouTube has announced a brand-new video advertising option that will allow users to buy or download what the ad is advertising — straight from the ad itself.

Before this announcement, advertisers had a more limited selection of interactive ad extentions from YouTube. Location extensions, for instance, can point viewers to a place related to the ad that’s close to them.

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Now, advertisers will have a lot more options when it comes to these interactive extensions.

According to YouTube, Vodafone, Chili’s , 20th Century Fox, Headspace, and Maybelline are some of the brands that are already using the new ad extensions, which are limited to mobile devices for now.