Instagram is taking the e-commerce arena by storm with the latest announcement to its growing e-commerce business.
The company says its shoppable posts in Stories, which it first started began testing in June, will launch globally, and Instagram’s Explore tab will get dedicated shopping channels.
The update means brands and businesses will have significantly more ways to get their products in front of users. Unlike typical Stories ads, which businesses pay for, shoppable Stories posts contain stickers that link directly to specific products. Previously only available to a limited number of early partners, the feature is now available to businesses in 46 countries.
Separately, the new shopping channels in the Explore tab will appear alongside Instagram’s other personalized topic channels and will surface a mix products based on your interests, according to the company.
The updates mark a significant expansion of Instagram’s shopping features, an area that’s becoming increasingly important to Instagram.