The American Civil Liberties Union (ACLU) on Tuesday submitted a complaint to the US Equal Employment Opportunity Commission (EEOC) alleging that Facebook’s advertising system allows employers to target job ads based on gender – a practice the ACLU says is illegal.
A cluster of Facebook ads suggests that jobs such as van driving, roofing, police work are all jobs for men.
Specifically, the complaint refers to three women in the states of Ohio, Pennsylvania and Illinois who were not shown advertisements for what have traditionally been considered male-dominated professions.
The complaint highlights 10 different employers who posted job adverts on Facebook – for roles such as mechanic, roofer and security engineer – but used the social network’s targeting system to control who saw the ad.
In one example, that targeting meant one job was promoted to “men” who were “ages 25 to 35”, and lived “or were recently near Philadelphia, Pennsylvania”.