Ride-hailing company Taxify is launching its new brand of e-scooters in Paris on Thursday to compete with Bird and Lime in Europe.
The company has rolled the scooter sharing service into its mobile app, which has attracted 10 million users in 25 countries since it launched in August 2013.
A spokesperson for the company told TechCrunch it plans to release scooters in several other European and Australian cities where their app is already established, but will also launch in new markets where they’ve been unable to offer ride-hailing services because of regulatory roadblocks, including Germany and Spain.
As of now, Taxify has no plans to scoot into the US market.
“One in five Taxify rides are less than 3 km, which is the perfect distance to cover with an electric scooter,” Taxify CEO and co-founder Markus Villig said in a statement. “It’s likely that some of our ride-hailing customers will now opt for scooters for shorter distances, but we’ll also attract a whole new group of customers with different needs. This means we’ll be able to help more people with their daily transportation problems.”
A Bolt scooter ride will cost 15 cents a minute, with a minimum fare of €1. Just like other e-scooter startups, you unlock the GPS tracked scooters by scanning the QR-code on the scooter using the Taxify app. Taxify will collect the scooters in the evenings for recharging.