Facebook on Thursday launched its own video game streaming hub, Facebook.gg, which will compete directly with popular platforms like Twitch and Mixer.
It’s part of the social media site’s continued efforts to become a destination for video content.
The new service suggests streams based on who individual users follow, and highlights content chosen by Facebook.
At the time of writing 3,400 play Player Unknown: Battlegrounds (PubG ) on Facebook.gg, while 2,900 people are streaming Fortnite.
In contrast, according to metrics from Twitch analytics site SullyGnome, Fortnite consistently dominates on Twitch as the most streamed game.
It points to a slightly different audience for Facebook.gg and the well established Twitch.
Younger gamers are more likely to play Fortnite than PubG, so the fact PubG currently dominates on Facebook.gg is an early indicator that the platform’s audience is older.