Samsung
The Exynos 9610 supports deep learning-based visual processing and 480 fps slow-motion recording.

Samsung Electronics is in talks with several smartphone makers including China’s ZTE to supply mobile processor chips, a senior executive said, a move that will bring it in more direct competition with larger rival Qualcomm.

The South Korean tech giant generates the bulk of its profit from its bread and butter memory chips and has been beefing up development of logic chips such as mobile processors, image sensors and automotive chips to diversify.

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Its flagship Exynos mobile chips power Samsung’s Galaxy line of smartphones, but the chipset has only one external smartphone client – China’s Meizu Technology.

“We are talking to all OEMs,” Inyup Kang, head of Samsung’s logic chip developer called System LSI, told Reuters in an interview, referring to original equipment manufacturers.

Kang, a former Qualcomm executive, said he expects to announce a new client for its Exynos chipsets in the first half of 2019.

Its search for new clients for the Exynos chips comes as the United States banned its companies from selling components to China’s ZTE for seven years after it violated the terms of a settlement deal for illegally shipping goods made with U.S. parts to Iran and North Korea.

That has created urgency for ZTE to diversify its suppliers, analysts said, although attempts to resolve the issue have picked up some pace after U.S. President Donald Trump pledged on Sunday to help ZTE “get back into business, fast”.

Regardless of U.S.-China trade talks, Kang said Samsung will continue discussions with ZTE.

Its efforts like that will put further pressure on the industry leader Qualcomm, which said last month it expects the loss of business with ZTE to lower its profits by 3 cents per share next quarter.

Samsung is ranked far behind competitors Qualcomm and Apple in mobile processing chips, but the use of Exynos chips by its own smartphone business helped it become the fastest growing player in the segment, according to research firm Counterpoint.

Samsung’s System LSI business saw a 27 percent rise in shipments last year, Counterpoint says.

Qualcomm also faces competition from Chinese companies such as Huawei Technologies [HWT.UL], which uses its own processing chips called HiSilicon in its flagship smartphones.