The Ziggy Cup. Picture: Intimina

Initmina, a brand in the business of developing products for women, has manufactured a device that lets women have mess-free sex while on their periods.

The device, Ziggy Cup, is the world’s first reusable silicone menstrual cup that can be worn during intercourse.

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“Half the world will, once, or currently menstruate,” global brand director Amandine Pranlas-Descours told The Independent. “At Intimina, we believe it’s high time women were offered more choice, more control, and more freedom during her period.”

The device has a two-year lifespan and at £35, seems like a good long-term investment.

According to the manufacturer, Ziggy Cup sits just below the cervix and creates a vacuum seal to catch the blood. Its flat shape, which women insert into their vaginas using a figure-of-eight motion, is so thin, its manufacturer Intimina claims it cannot be felt nor does it cause any irritation.

The device is FDA-approved, can be used for up to 12 hours, requires just cleaning between uses and is designed to stay in place.

This comes on the heels of the launch period-friendly gym shorts in May last year by underwear brand Thinx.