Air France plane.

Air France has formally launched its new Joon lower-cost airline, which it hopes will attract younger passengers and restore some routes to profitability.

Air France said on Monday that Joon would start off by flying to six destinations.

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Starting from December 1, Joon will fly to four cities in Europe – Barcelona, Berlin, Lisbon and Porto.

It will then fly to Fortaleza in Brazil and the Seychelles in summer 2018.

Joon, which is targeting the ‘millennial generation, will be run by Jean-Michel Mathieu’.

Mathieu has been involved in the project since its beginning, and has held various positions in sales, digital and revenue management within the Air France-KLM group.

Air France wants to bring down costs in order to compete better against Gulf carriers on long-haul routes and against budget carriers on short-haul routes.