Kemi Adetiba
Kemi Adetiba. Photo credit: Instagram.

By Rashidat Akashat

Nigeria’s renowned and undeniably creative video director Kemi Adetiba talks about her adventures in video directing in movie ‘The Wedding Party’ and talk show ‘King Woman.

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Adetiba, though not new in the creative industry as she has shot mostly TV shows, music videos and commercials, only recently ventured into directing a movie ‘The Wedding Party’ which has showcased her talent to the international world.

Speaking with CNN’s African Voices, the daughter of advertising and broadcast veteran Dele Adetiba revealed why she decided to become a video director.

“I was questioning my longevity in front of the camera… I’d also find it intriguing when I would go off for shoots with the cameramen… I said: ‘Instead of just wasting a couple of years, how about I learn a new craft while I’m doing that? What is the thing that I want to learn now? What is the thing that will take my career to the next level? – being a director.”

This inspired her to travel the United States where she studied video directing at New York Films Academy. Her success as a video director was evident in the 2016 movie ‘The Wedding Party’ which she directed. The movie became the highest grossing movie in Nigeria, adding to her prowess in her profession.

Explaining what the success of the movie meant to her, she said: “I knew it was going to break the record, I knew it was going to do very well, I felt it, I sensed it… The greatest thing you can do for yourself is every time you have the opportunity to handle someone’s project, knock it out the park, and that is what I live by every day.”

The eventful success of the movie further pushed the director to launch her interview programme titled ‘King Women’, becoming one of the first of its kind, where successful women share their stories to inspire others.

Talking about why she launched the programme, she told CNN’s African Voices that “The reason why I developed King Women is because I wanted women to see these role models of the earth, these women that we draw inspiration from that we put on pedestals, I wanted them to see them in their glory, but also understand that they have also gone through life, and life for them was not easy… People need to hear these stories, and I’m so grateful to everyone who gave me their time to make this series.”

Looking towards a bright and even more successful future, she said: “I honestly do believe that winning an Oscar is going to come very soon, I’ve given myself two to five years.”