By Rashidat Akashat With Agency Reports
Popular reggae artiste, Victor Essiet AKA ‘The Mandators’ says reggae music can be used as tool to educate, inform, change and re-orient people.
According to an exclusive interview with NAN in Lagos on Tuesday, Essiet said that all the genres of music that people love must educate, inform and help change the populace positively and must be entertaining, since most people are influenced by the songs they listen to.
Adding that people get orientation from reggae music than musicals with vulgar language and videos which displays naked women, where you hear people talking big and showing big mansions without struggling hard to acquire them.
Reggae Music Not Being Promoted
The singer also said that reggae music is silent because it is not being promoted like the hip-hop genre.
“The media focuses more on hip hop music than other genre of music, which is why it seems that it is dying.”
Explaining that “You must understand that with all the different kinds of music, if you do not bring it to the people, they would only make do with what is available.”
“Remember that the people never really left the music, but it is because the music has not been given that platform to shine as others,’’ he added.
Media Should Carry Out Researches On Meaningful Music
He suggested that media should carry out researches to know the kind of music that imparts on the lives of it’s listeners.
“A few people do have the exposure or the possibility of bringing it to the public but it is not noticed” he said
“So, now that we are getting it promoted in our little way, a lot of people are happy that we have a variety of music,” he continued.
Talking about choice of music, he seemed positive that reggae music will always exist with fans supporting them.
“Reggae music has been and will always be there. If the media can push it as they are pushing other genre of music it will sell.”
“Now that the people are having it, they are being informed about reggae, and people will respond to it,’’ he said.
Adding that this was why the yearly “Africa Meets Reggae’’ and “World Music concert’’ was initiated.
Talking on sponsorship, The Mandators, said “we are still building it up and looking for sponsors”
Explaining that Reggae will thrive “When we get a lot of support from corporate organisations to collaborate with us, it would pick up like others”
“We will have a lot of publicity and a lot of people will get to know about it and we will reinvigorate it to educate, inform, re-orient and as well entertain.’’