Galaxy Note 8Samsung has said it would launch an artificial intelligence digital assistant service for its upcoming Galaxy S8 smartphone. This is to differentiate its devices and ensure a rebound from the Note 7 disaster.

The world’s top smartphone maker in October announced the acquisition of Viv Labs. It is being run by a co-creator of Apple’s Siri voice assistant program. Samsung plans to integrate the San Jose-based company’s AI platform, called Viv, into the Galaxy smartphones. Also, it plans to expand voice-assistant services to home appliances and wearable technology devices.

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Samsung is counting on the Galaxy Note 8 to help revive smartphone momentum after the Note 7. Profit projection is by $5.4bn over three quarters through the first quarter of 2017. Investors and analysts say the Galaxy S8 must succeed for Samsung to win back customers and revive earnings momentum.

Hopes On Galaxy Note 8

Samsung did not comment on types of services the AI assistant will offer when launched on the Galaxy Note 8.. It said the AI assistant would allow customers to use third-party service seamlessly.

Samsung Executive Vice President Rhee In-jong referring to its AI assistant during a briefing said developers can attach and upload services.

“Even if Samsung doesn’t do anything on its own, the more services that get attached the smarter this agent will get. Learn more new services and provide them to end-users with ease.”

Technology firms are locked in an increasingly heated race to make AI good enough to let consumers interact with their devices more naturally, especially via voice.

Alphabet’s Google is widely considered to be the leader in AI, but others including Amazon.com, Apple and Microsoft Corp have launched their own offerings including voice-powered digital assistants.